Definition: Gross Domestic Product (GDP) is the total market value of the services and final goods formed within a nation's boundaries in a financial year. It is used to measure the comprehensive achievement of an economy. The nations' GDP growth is calculated with an increase in the GDP from the previous year to the current year, which can be calculated yearly or … [Read more...] about Gross Domestic Product (GDP)
Non-profit organization
Definition: Non-profit organization are established to provide aid to society, such as developing charity, commerce and religion. However, it has a separate legal entity other than its members, and their primary objective is to provide services without the intention of earning profits in return like trading organizations. The main source of earning for such organizations are … [Read more...] about Non-profit organization
Vouching
Definition: Vouching is a procedure followed in the process of the audit to authorise the credibility of the entries entered in the books of accounts. In simple and easier words, it is a precise investigation of the presented documents of the firm by an auditor to check the correctness and accuracy of such documents. It is the foremost step of the auditing process based on … [Read more...] about Vouching
Ledger
Definition: A ledger is the second step of preparing the financial books of accounts just after posting the journal entries. It is prepared for posting and balancing monetary transactions in a summarized form that arises in the business during the financial year. Separate ledger accounts are prepared to identify the dues and payments of the parties individually at the end of … [Read more...] about Ledger
Lease
Definition: A lease is a legal agreement amongst two parties known as lessor (owner) and a lessee (occupant). Lessor grants a temporary possession to the lessee to use his/her property or asset such as land and building against some monetary compensation for a certain period as mentioned in an agreement of lease. Lease facility is generally used by the entities who want an … [Read more...] about Lease
Social Media Marketing
Definition: Social Media Marketing is the method of promoting the business on the online platform by way of advertising the products and services. Companies attract the customers towards their products by broadcasting creative posts on social platforms and providing them varieties of products in single space with an efficient price. Thus, it is beneficial for the company to … [Read more...] about Social Media Marketing
Debentures
Definition: Debentures are the certificate or the creditorship securities issued by the company to the public when there is a need of capital for expansion and development, but the company don’t want to uplift their share capital. They are the liability of the company which has to be repaid in a specific time period; however, a feasible alternative of term loans for … [Read more...] about Debentures
M-Commerce
Definition: M-commerce was introduced by the Kevin Duffey in 1977 at the global forum launch and is defined as an innovative way of doing business over the internet, it is an extended version of E-commerce in which handheld devices are used instead of desktop for buying and selling of goods at any place any time. In today's scenario, customers are savviest shoppers and … [Read more...] about M-Commerce
FCB Grid
Definition: The FCB grid or Foote, Cone and Belding model is an integrative approach to interpret the consumer's buying behaviour and its implication for adopting suitable advertising strategy. It is depicted on a matrix with the help of four significant factors, i.e., thinking, feeling, high involvement and low involvement. In 1980, Richard Vaughn, along with his … [Read more...] about FCB Grid
Isoquant Curve
Definition: An isoquant curve is that convex shaped curve which is formed by joining the points depicting the different blends of the two production factors, providing constant output. Here, the term 'isoquant' can be cracked into 'iso' which implies equal and 'quant' that stands for quantity. The word altogether means the same volume or constant output at all points. The … [Read more...] about Isoquant Curve