Definition: The FCB grid or Foote, Cone and Belding model is an integrative approach to interpret the consumer's buying behaviour and its implication for adopting suitable advertising strategy. It is depicted on a matrix with the help of four significant factors, i.e., thinking, feeling, high involvement and low involvement. In 1980, Richard Vaughn, along with his … [Read more...] about FCB Grid
Isoquant Curve
Definition: An isoquant curve is that convex shaped curve which is formed by joining the points depicting the different blends of the two production factors, providing constant output. Here, the term 'isoquant' can be cracked into 'iso' which implies equal and 'quant' that stands for quantity. The word altogether means the same volume or constant output at all points. The … [Read more...] about Isoquant Curve
Exit Interview
Definition: Exit interview is a human resource practice carried out by the organization to gain valuable feedback from the employee who is leaving the organization. It is a standard procedure to obtain insights on the company's strengths and weaknesses, as perceived by the leaving employee. In an exit interview, an interviewer can be an HR representative, manager, owner or … [Read more...] about Exit Interview
Macroeconomics
Definition: Macroeconomics is that specialized field of economics which focuses on the overall economy. It works on the aggregate value of the various individual units, to determine its more substantial impact on the whole nation. All the prominent reforms and policies are based on this concept. For instance; the nation's income is computed as the per capita income, which is … [Read more...] about Macroeconomics
Matrix Organizational Structure
Definition: A matrix organizational structure is the arrangement of the personnel, i.e., the matrix leader, managers and employees, across the grid, such that a hybrid hierarchy is maintained. Here, there is a vertical and horizontal flow of direction and information, such that each subordinate has dual bosses. Out of these, one is the functional manager; and the other is the … [Read more...] about Matrix Organizational Structure
Group Vs Team
When we use the terminologies, group and team, we mostly take these as synonyms of each other. Though both refers to the assemblage of two or more individuals, a team is a particular type of a group which is more focused towards the desired mutual goal with every member contributing in the best possible manner. A group is an assemblage of individuals with common traits or … [Read more...] about Group Vs Team
Types of Groups
Definition: A group is the arrangement of the individuals who have something in common, i.e., either they possess a similar trait or falls into the same situation. This association becomes a temporary identity of the individuals who form it. Also, every group has its norms, goals, composition and criteria. There are numerous types of groups which differ from each other … [Read more...] about Types of Groups
Group Dynamics
Definition: Group dynamics is the analysis of all those factors which contribute to the creation and functioning of a group. It is moreover concerned about the change in psychology or mindset of the individuals while performing in a group. It is a parameter to evaluate the overall performance of a group. Also, it examines the impact of various elements such as group … [Read more...] about Group Dynamics
Net Present Value (NPV)
Definition: The Net Present Value (NPV) is a means of evaluating the actual long-term profitability of an investment or a project through the initial outflow, future cash flows and time value of money. Also known as the discounted cash flow method, it backs the capital budgeting decisions of a company. It is an effective means of forecasting the future outcome of a … [Read more...] about Net Present Value (NPV)
Securitization
Definition: Securitization is the method of converting the receivables of the financial institutions, i.e., loans and advances, into bonds which are then sold to the investors. In simple terms, it is the means of turning the illiquid assets into liquid assets to free up the blocked capital. The receivables on debts against collateral assets like property, land, building and … [Read more...] about Securitization