Someone from your close circle must have approached you to try some products at factory rates. Moreover, they might have also asked you to become a distributor just like him and earn a decent commission. If yes, then you have been pitched for Network Marketing Business. Definition: Network Marketing implies a people-oriented business model that involves direct sales and … [Read more...] about Network Marketing
Mass Marketing
Definition: Mass Marketing, also known as Undifferentiated Marketing, is a marketing strategy that targets the whole market (without segmentation) with a single product. It appeals to many customers with a generic business strategy developed for a core product. Mass marketers target one big market, offering one product for all the buyers. Therefore, the firm produces one … [Read more...] about Mass Marketing
Value Investing
Definition: Value investing is a trading strategy that entails identifying the potential yet undervalued stocks and purchasing them at a reduced price after doing a thorough fundamental study to generate good returns over the long run. In simple terms, purchasing stocks of an underestimated company on sale or at a sensible price. This concept was introduced by … [Read more...] about Value Investing
Women Entrepreneurs
Definition: Women entrepreneurs are referred to as women or a team of women who establish an enterprise or adopt one, take the risk, plan and combine the resources needed to manage the business. In simple words, the women lead, organize and manage their own enterprises. Moreover, they are always ready to face any financial and economic challenges attached to it. As … [Read more...] about Women Entrepreneurs
Bundle Pricing
You might have purchased different combos or packages made of several products. Moreover, you must have saved some amount while buying them. The overall price of these bundles or packages is the Bundle Pricing. Definition: Bundle Pricing is a popular pricing strategy where a group of individual products are sold together as a single product whose combined price is lesser … [Read more...] about Bundle Pricing
Staffing with Example
If an organization is a Car, then human resources are its Driver. The organization acquires this vital resource through the Staffing function of management. It takes the organization to its ultimate destination, towards short and long-term goals. Definition: Staffing is a managerial function that involves all the activities from workforce planning and management to … [Read more...] about Staffing with Example
Complements and Substitutes
There are many goods whose consumption and price are affected by other goods. These goods are known as related goods, which act as Complements and Substitutes for each other. For Instance, when you buy a Desktop, you buy a Keyboard, CPU and UPS along with it. On the contrary, a customer can also buy a Laptop instead of a Desktop. Thus, all these products are the related … [Read more...] about Complements and Substitutes
Cartel in Economics
Meaning: Cartel refers to a voluntary collaboration of two or more large independent businesses through formal agreements that effectively function as one entity with a uniform price-output policy to secure a monopoly in the market. In simple words, companies with large market shares join hands to control supply and manipulate prices. Economists call this sort of … [Read more...] about Cartel in Economics
Business-level Strategy
Businesses need to make many strategic decisions to survive in the ever-changing environment. Strategic management helps businesses create a stronghold in the competitive market. One of the tools of strategic management is Business-level Strategy. Definition: Business-level Strategies are the plan of action that the organizations use as a weapon against its competitors in the … [Read more...] about Business-level Strategy
Strategic Control
The strategy's effectiveness and success will depend on how well it is executed. In organizations, top management ensures its implementation by exercising Strategic Control. Definition: Strategic control is the forward-looking evaluation process focused towards monitoring, measuring and managing the execution of formulated strategies and making necessary adjustments. It … [Read more...] about Strategic Control