Definition: Sales Promotion is the marketing actions excluding personal selling, advertising and promotion that provoke customer buying and dealer efficiencies like display shows, written description, trials and distinct non-current selling exercise not in the normal routine. Sales promotion is amidst the three pillars of the promotional mix. The alternative two pillars are … [Read more...] about Sales Promotion
Marketing
Marketing Vs Selling
Various managers use marketing and selling as analogues; however, there is a considerable distinction between marketing and selling. Both create precise adjustments to the business; thus, the manager is anticipated to follow a various distinctive class of strategies for the success of their business. Selling has a product target and is often manufacturer driven. It is the … [Read more...] about Marketing Vs Selling
Consumer Behaviour
Definition: Consumer Behaviour is the analysis of the measures involved when a person or groups choose, procure, and utilize goods, services, designs approaches to fascinate consumer wants and hopes. It involves procedure by which consumers acknowledge their utilization issue, seeks for information, classify options feasible in the market, build a conclusion and select a … [Read more...] about Consumer Behaviour
Marketing Environment
Definition: An organization’s Marketing Environment subsist the factors and forces, farther marketing that influences marketing management skill to develop and retain favourable transactions with its recognized customers. The Marketing Environment consists of the internal environment, micro-environment and macro-environment. Content: Marketing Environment Factors of … [Read more...] about Marketing Environment
Social Media Marketing
Definition: Social Media Marketing is a synergic project which means two or more than two people work on a platform, creating blogs and microblogs for written the content, uploading videos on YouTube. It helps in increasing the brand values and sales of the product by advertising. Social media platforms such as Instagram, Facebook is widely used; we generally think creating … [Read more...] about Social Media Marketing
M-Commerce
Definition: In general terms, M-commerce is defined as an extended version of E-commerce in which handheld devices are used instead of desktop for buying and selling of goods. In other words, it is an innovative way of doing business over the internet. It was introduced in the year 1977 by Kevin Duffey at the global mobile forum launch. Content: M-Commerce Consumer … [Read more...] about M-Commerce
FCB Grid
Definition: The FCB grid or Foote, Cone and Belding model is an integrative approach to interpret the consumer's buying behaviour and its implication for adopting suitable advertising strategy. It is depicted on a matrix with the help of four significant factors, i.e., thinking, feeling, high involvement and low involvement. In 1980, Richard Vaughn, along with his … [Read more...] about FCB Grid
Brand Revitalization
Definition: Brand revitalization is a strategical process initiated for improving the existing product, process or brand to meet the changing demands and requirements of the consumers in the evolving market. It is a corrective measure applied when the business or the product is at the maturity or decline stage (alarming phase) of its life cycle and is on the verge of becoming … [Read more...] about Brand Revitalization
Howard Sheth Model
Definition: The Howard Sheth Model is an approach for analyzing the combined impact of the social, psychological and marketing factors on the buying behaviour or preference of the consumers and the industrial buyers into a logical order of information processing. John Howard and Jagadish Sheth introduced the Howard Sheth Model in the year 1969. The concept was published in … [Read more...] about Howard Sheth Model
Pricing Methods
Definition: Pricing method can be seen as the process of ascertaining the value of a product or service at which the manufacturer is willing to sell it in the market. The cost, market competition and demand are the three significant factors which influence a product's price. Pricing of products or services is a crucial decision-making strategy of the firm. Since it has a … [Read more...] about Pricing Methods