Marketing

Definition: Brand Equity is the worth of the brand in the consumer’s mind, i.e., it is an added value given by the customer to any brand, as a well-known brand name becomes a worthwhile asset for the company. It lifts brand significance in the marketing strategy. Trademarks and patents are some of the brand assets, and apart from that brand loyalty, brand quality is the other … [Read more...] about Brand Equity

Definition: Target Marketing is a technique which helps learners or the firms to learn how to make decisions regarding markets from the various market in which market they need to enter, and it depends upon feasible resources and experience of the dealer, which market has to be chosen for market targets. By way of assessment and study of the market, the firms get to know … [Read more...] about Target Marketing

Definition: Marketing Planning describes the role and responsibilities of a marketing manager to accomplish the targets of the company. It gives prominence on the distribution of marketing resources most finely and economically. It provides a creative direction for marketing operations. Marketing planning consists of the development of policies, programs, budgets, etc. … [Read more...] about Marketing Planning

Definition: Sales Promotion is the marketing actions excluding personal selling, advertising and promotion that provoke customer buying and dealer efficiencies like display shows, written description, trials and distinct non-current selling exercise not in the normal routine. Sales promotion is amidst the three pillars of the promotional mix. The alternative two pillars are … [Read more...] about Sales Promotion

Marketing and selling are seen as analogues; however, there is a huge distinction between marketing and selling. Both create precise adjustments to the business; thus, the manager is anticipated to follow a various distinctive class of strategies for the success of their business. Selling has a product target and is often manufacturer driven. It is the only operational … [Read more...] about Marketing Vs Selling

Definition: Consumer Behaviour is the analysis of the measures involved when a person or groups choose, procure, and utilize goods, services, designs approaches to fascinate consumer wants and hopes. It involves procedure by which consumers acknowledge their utilization issue, seeks for information, classify options feasible in the market, build a conclusion and select a … [Read more...] about Consumer Behaviour

Definition: An organization’s Marketing Environment subsist the factors and forces, farther marketing that influences marketing management skill to develop and retain favourable transactions with its recognized customers. The Marketing Environment consists of the internal environment, micro-environment and macro-environment. Content: Marketing Environment Factors of … [Read more...] about Marketing Environment

Definition: Social Media Marketing is a synergic project which means two or more than two people work on a platform, creating blogs and microblogs for written the content, uploading videos on YouTube. It helps in increasing the brand values and sales of the product by advertising. Social media platforms such as Instagram, Facebook is widely used; we generally think creating … [Read more...] about Social Media Marketing

Definition: In general terms, M-commerce is defined as an extended version of E-commerce in which handheld devices are used instead of desktop for buying and selling of goods. In other words, it is an innovative way of doing business over the internet. It was introduced in the year 1977 by Kevin Duffey at the global mobile forum launch. Content: M-Commerce Consumer … [Read more...] about M-Commerce