Marketing

Definition: Scaling technique is a method of placing respondents in continuation of gradual change in the pre-assigned values, symbols or numbers based on the features of a particular object as per the defined rules. All the scaling techniques are based on four pillars, i.e., order, description, distance and origin. The marketing research is highly dependable upon the … [Read more...] about Scaling Techniques

Definition: E-commerce or electronic commerce is an intangible business platform which enables the individuals, business entities and companies to sell their products or services and carry out various commercial activities, through an electronic network. E-commerce has gained immense popularity among the customers who find it convenient to browse the products and services … [Read more...] about E-commerce

Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. Rural markets have a high potential and can generate huge sales volume for the companies which manufacture cost-efficient products and have active … [Read more...] about Rural Marketing Strategy

Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. Example: One of the prominent marketing strategy adopted was Nokia's launch of affordable mobile phones … [Read more...] about Rural Marketing

Definition: Product life cycle can be defined as the analysis of the complete life span of a product which is divided into five stages, i.e., development, introduction, growth, maturity and decline. It is an essential tool for analyzing the prospective success or potential of a new product through research and development. Just like humans, a product also has a life cycle … [Read more...] about Product Life Cycle (PLC)

The terms advertising and publicity are used interchangeably by many of us. But there is a considerable difference between the two. The key difference between the two is that; former is a paid promotion of products done with the aim of increasing sales volume; latter is an unpaid promotion through a third party aimed at creating buzz or revealing a public interest … [Read more...] about Advertising Vs Publicity

Definition: Supply chain management refers to controlling the flow of raw material, product, inventory, cash and information right from the place of origin to the final consumption of the product. A supply chain involves all the activities which an organization performs for consumer satisfaction, i.e. product development, finance, marketing channel, transportation, customer … [Read more...] about Supply Chain Management

Definition: Marketing strategy is a planned and systematic approach to develop a recall value in the mind of the potential customers for the product and increase its sale. It deals with building up of brand image in the market and enhance the sales of the product along with maintaining a long term relationship with the customers. It is a continuous practice of promoting a … [Read more...] about Marketing Strategy

Definition: Public relations is a strategical approach towards the creation of goodwill and brand image through developing a cordial relationship between the organization and its target audience. Every organization exists in a social, legal, political environment where it has to interact with different agencies and individuals. Example; The fragrance brand Old Spice … [Read more...] about Public Relations

Definition: Sales budget refers to the estimation of the sales revenue and the sales overheads for a particular period. A more accurate sales forecast means better utilization of resources, higher profitability and less wastage. Sales forecasting which is nothing but an estimation of demand for goods or services in the market is essential for preparing a sales … [Read more...] about Sales Budget