Even the top-performing managers consider the terms strategy and tactics as synonyms. Although both are far different from each other. A strategy is a corporate plan developed to competently achieve the company's vision in the long run, by overcoming various business obstacles. Whereas, tactics are the ways adopted to deal with certain situations which arise during the … [Read more...] about Strategy vs Tactics
Brand Revitalization
Definition: Brand revitalization is a strategical process initiated for improving the existing product, process or brand to meet the changing demands and requirements of the consumers in the evolving market. It is a corrective measure applied when the business or the product is at the maturity or decline stage (alarming phase) of its life cycle and is on the verge of becoming … [Read more...] about Brand Revitalization
Decision Tree Analysis
Definition: Decision tree analysis is a powerful decision-making tool which initiates a structured nonparametric approach for problem-solving. It facilitates the evaluation and comparison of the various options and their results, as shown in a decision tree. It helps to choose the most competitive alternative. It is a widely used technique for taking crucial decisions like … [Read more...] about Decision Tree Analysis
Public-Private Partnership (PPP)
Definition: Public-private partnership (PPP) is a model where the government associates with private companies to accomplish infrastructure projects. This alliance between both the parties, ensure financing, designing, flourishing and maintaining of the infrastructural amenities within the country. The PPP approach initiates the efficient facilitation of public goods to the … [Read more...] about Public-Private Partnership (PPP)
Corporate Spinoff
Definition: Corporate spinoff refers to the dissolution of a subsidiary business entity from its parent company to form a new though smaller independent organization. The subsidiary company's shares are majorly allotted to the existing shareholders', as per their holding (pro-rata basis) in the parent company. The new entity so formed has an individual identity and acquires … [Read more...] about Corporate Spinoff
Inventory Management Techniques
Definition: Inventory management techniques can be seen as a useful tool in the hands of the management. It ensures the availability of the right type of stock, at the right time, at the right place and in the desired quantity. It also enables the managers to match the inventory shown in the books of accounts with that available. Example: A garment manufacturing industry … [Read more...] about Inventory Management Techniques
Zero-Coupon Bond
Definition: A zero-coupon bond, as the name suggests, it is a financial instrument which does not allow a regular interest payment to the investor. Moreover, it is a bond which is issued at a meagre market price (discounted price) in comparison to its face value. And it is redeemable on or after a specified maturity date at the par value itself. It is known by many names … [Read more...] about Zero-Coupon Bond
Inventory Management
Definition: Inventory management is an approach for keeping track of the flow of inventory. It starts right from the procurement of goods and its warehousing and continues to the outflow of the raw material or stock to reach the manufacturing units or to the market, respectively. The process can be carried out manually or by using an automated system. When the goods arrive … [Read more...] about Inventory Management
Case Study on Entrepreneurship
Definition: Entrepreneurship is the process of establishing a practically viable business model on the grounds of an innovative concept. It is the emergence of a new era by way of research and development. An entrepreneur is not an ordinary businessman. But, he/she is someone who introduces a new idea, technology or product to the world. Wantrepreneurs think of evolving as … [Read more...] about Case Study on Entrepreneurship
Dividend Policy
Definition: A dividend policy can be defined as the dividend distribution guidelines provided by the board of directors of a company. It sets the parameter for delivering returns to the equity shareholders, on the capital invested by them in the business. While taking such decisions, the company has to maintain a proper balance between its debt and equity … [Read more...] about Dividend Policy