Definition: Direct Marketing is a personalized form of marketing that establishes direct interaction with the potential customer. Here, the marketers target the correct type of audience for promoting their products. Its goal is to get a response from the target customer. However, it does not necessarily involve physical interaction with the customer. Besides, companies may … [Read more...] about Direct Marketing
Market Segmentation
Definition: Market Segmentation implies a process of fragmenting the diversified market containing similar attributes or needs. It is the first stage of the STP decision process (Segmentation, Targeting and Positioning). It is a tool to achieve stability and fight competition in a highly competitive market in the long run. Classification of market segments depends on certain … [Read more...] about Market Segmentation
Circular Flow Model
Definition: The Circular Flow model represents the continuous flow of money among various sectors of the economy. The money flow results in economic activities such as production, consumption, investment and expenditure. It plays a significant role while calculating the country's national income. The major sectors of the economy are: Domestic or Household Corporate … [Read more...] about Circular Flow Model
Management Report
Definition: The management report is a means of communicating essential information from high to low levels of management. It consists of facts and significant data presented through written, oral and visual tools (Graphs, Charts and Pie-Charts). It provides an insight into the departmental progress through financial and non-financial data of a specified period. Timely … [Read more...] about Management Report
Financial Statement Analysis
Definition: Financial Statement Analysis is the assessment of the firm's financial well-being. It determines relations among various items of the financial statements. Also, it helps in identifying strengths and specifying the areas of concern persisting in the firm. It aims to scrutinize, interpret, compare and depict useful relationships among financial statements (Balance … [Read more...] about Financial Statement Analysis
HR Report
Definition: HR report can be defined as the summary of personnel data maintained on a monthly or annual basis. It helps the human resource managers to establish or identify the relevant patterns and correlations within this massive information pool. When the companies frame various business strategies, the HR reports act as a useful tool for crucial decision-making. For … [Read more...] about HR Report
Breach of Contract
Definition: Breach of contract refers to the termination of a contract (whether in written, oral or implied form), after one of the contracting parties, fail to meet its part of contractual terms. Such a non-compliance is usually unjustifiable from the side of the breaching party. Some of the other reasons include incomplete performance, delay in payment, failing to … [Read more...] about Breach of Contract
Contract
Definition: A contract can be stated as an agreement which is legally enforceable on both the parties involved in it. We can say that any of the party concerned can redress to the court of law on non-fulfilment of the contractual obligations by the other party. Thus, a contract has three essential components: Offer or Proposal: made by the offeror; Acceptance: … [Read more...] about Contract
Capital Rationing
Definition: Capital rationing is a financial approach applied by the organizations to pick the utmost profitable projects out of all the investment opportunities available. It enables the organizations to determine an optimal capital budgeting and adequate capital expenditure, in the long run. This a useful practice since the organizations usually have limited availability … [Read more...] about Capital Rationing
Staggered Board
Definition: Staggered Board or classified Board is a board which consist of different classes of the directors for different terms or time period, as the election is conducted at a different point so that all the director’s term will not expire at the same time. In general, there are three classes of directors whose tenure and responsibilities are decided by the company. The … [Read more...] about Staggered Board