Definition: Product positioning is the image formation of the product’s in the intended customers' minds against their competitors in the same market. A good product positioning impact should result in like if the customer thinks of a product, the image that comes in his/her mind should be of your product. It builds gradually with the customer's past experiences with your … [Read more...] about Product Positioning
Merger
Definition: Merger is a process of combining two companies or entities to form a third separate company by signing an agreement with a vision of going forward to achieve a respectable position in the market. To achieve the targets that they feel they can achieve together more appropriately by combining their strengths rather than working individually. However, the merger can … [Read more...] about Merger
Bank Audit
Definition: Bank audit is a procedure performed by an auditor appointed by RBI and ICAI to verify the financial statements of the banking institutions and to verify whether the banking concerns are following the law and compliances or regulatory framework applicable on them or not. Content: Bank Audit Regulatory framework Procedure of Bank Audit Types of Bank … [Read more...] about Bank Audit
Employee Welfare
Definition: Employees Welfare is a term which includes the perks and benefits provided to the employees of the organization apart from their regular salary or remuneration, the main motive of serving employee benefits services is to improve or enhance the employee’s well-being. Employee welfare measures are the efforts made by the employer to bring the desired results by … [Read more...] about Employee Welfare
Sales Forecast
Definition: Sales Forecast is the assessment made for the future sale of products produced by the company. This forecasting plays a very important role in making production decisions. If the company do not forecast a sale they may produce unnecessarily excessive products, and in contrary may fail to produce demanded quantity of products. Sales forecasting is treated … [Read more...] about Sales Forecast
Retail Banking Vs Corporate Banking
Retail Banking and Corporate Banking both are the system of the banking service but are differentiated according to their customer base, i.e., In retail banking banks deal with the general public or individual person face to face; in contrast in corporate banking, the banks deals with large corporate bodies and not the individuals. However, the purpose of both banking system … [Read more...] about Retail Banking Vs Corporate Banking
Audit Report
Definition: Audit Report is the final report prepared and signed by an auditor of the company in which the auditor expresses his opinion concerning the fairness and reliability of the financial statements, and the auditor should prepare the audit report by keeping his client in a mind that he/she will read a report so the report should cover all relevant facts and the auditor's … [Read more...] about Audit Report
Contract Costing
Definition: Contract Costing is an accounting of a long-term contract work usually applicable on construction work such as building construction, bridge construction, road construction and other long-run engineering works which take long duration in completion, i.e., a year or more. However, contract costing is very much similar to job costing but is not same, in contract … [Read more...] about Contract Costing
Debt Vs Equity
In simple terms, debt is the sum acquired from the outside or external sources along with the liability of some specific amount of interest at the time of repayment of borrowed funds and the equity is the owner’s capital; however, both debt and equity funds are raised to increase the share capital of the company. Debts are the credits for the company and hence return on … [Read more...] about Debt Vs Equity
Bonus Shares
Definition: Bonus Shares are the supplementary or extra shares distributed to the current stakeholders of the company without taking any extra amount from them, and these shares are issued out of free reserves created from the profits earned by the company. They do not make any impact on the stakeholder’s equity as they are allotted to relocate the retained earnings to the … [Read more...] about Bonus Shares