Definition: Social Media Marketing is the method of promoting the business on the online platform by way of advertising the products and services. Companies attract the customers towards their products by broadcasting creative posts on social platforms and providing them varieties of products in single space with an efficient price. Thus, it is beneficial for the company to … [Read more...] about Social Media Marketing
Debentures
Definition: Debentures are the certificate or the creditorship securities issued by the company to the public when there is a need of capital for expansion and development, but the company don’t want to uplift their share capital. They are the liability of the company which has to be repaid in a specific time period; however, a feasible alternative of term loans for … [Read more...] about Debentures
M-Commerce
Definition: M-commerce was introduced by the Kevin Duffey in 1977 at the global forum launch and is defined as an innovative way of doing business over the internet, it is an extended version of E-commerce in which handheld devices are used instead of desktop for buying and selling of goods at any place any time. In today's scenario, customers are savviest shoppers and … [Read more...] about M-Commerce
FCB Grid
Definition: The FCB grid or Foote, Cone and Belding model is an integrative approach to interpret the consumer's buying behaviour and its implication for adopting suitable advertising strategy. It is depicted on a matrix with the help of four significant factors, i.e., thinking, feeling, high involvement and low involvement. In 1980, Richard Vaughn, along with his … [Read more...] about FCB Grid
Isoquant Curve
Definition: An isoquant curve is that convex shaped curve which is formed by joining the points depicting the different blends of the two production factors, providing constant output. Here, the term 'isoquant' can be cracked into 'iso' which implies equal and 'quant' that stands for quantity. The word altogether means the same volume or constant output at all points. The … [Read more...] about Isoquant Curve
Exit Interview
Definition: Exit interview is a human resource practice carried out by the organization to gain valuable feedback from the employee who is leaving the organization. It is a standard procedure to obtain insights on the company's strengths and weaknesses, as perceived by the leaving employee. In an exit interview, an interviewer can be an HR representative, manager, owner or … [Read more...] about Exit Interview
Macroeconomics
Definition: Macroeconomics is that specialized field of economics which focuses on the overall economy. It works on the aggregate value of the various individual units, to determine its more substantial impact on the whole nation. All the prominent reforms and policies are based on this concept. For instance; the nation's income is computed as the per capita income, which is … [Read more...] about Macroeconomics
Matrix Organizational Structure
Definition: A matrix organizational structure is the arrangement of the personnel, i.e., the matrix leader, managers and employees, across the grid, such that a hybrid hierarchy is maintained. Here, there is a vertical and horizontal flow of direction and information, such that each subordinate has dual bosses. Out of these, one is the functional manager; and the other is the … [Read more...] about Matrix Organizational Structure
Group Vs Team
When we use the terminologies, group and team, we mostly take these as synonyms of each other. Though both refers to the assemblage of two or more individuals, a team is a particular type of a group which is more focused towards the desired mutual goal with every member contributing in the best possible manner. A group is an assemblage of individuals with common traits or … [Read more...] about Group Vs Team
Types of Groups
Definition: A group is the arrangement of the individuals who have something in common, i.e., either they possess a similar trait or falls into the same situation. This association becomes a temporary identity of the individuals who form it. Also, every group has its norms, goals, composition and criteria. There are numerous types of groups which differ from each other … [Read more...] about Types of Groups