Every time you go shopping, especially at some supermarket or mall, you become prey to the fancy offers displayed everywhere, which is nothing but a Psychological Pricing Trap. We come across it every day at offline or online marketplaces. It has a substantial impact on customer's minds and their buying behaviour. The most common examples are promotional offers like: … [Read more...] about Psychological Pricing
Concentrated Marketing
Definition: Concentrated Marketing is a market coverage strategy focusing on a single target market. Marketers strategize to grab a large share of a small market instead of a small percentage of a large market. It is specifically designed to cater for a specific set of audiences. It focuses on a single market segment. For this reason, it is also known as the Single Segment … [Read more...] about Concentrated Marketing
Eco-labelling
Definition: Eco-labelling is an eco-standardization that grants eco-labels to approved products and product categories. It indicates that the certified product is sensitive to the environment and does not cause any harm to the environment during its entire life cycle from cradle to grave. It is a market-based & consumer-oriented approach that creates clear symbolic … [Read more...] about Eco-labelling
Financial Planning Process
The financial planning process is like a life jacket to fight back against financial challenges. It is foreseeing one’s financial future and having complete control over the present financial situation. Today, everyone, including corporations, understands the importance of Wealth creation. Additionally, they try to upskill themselves to plan their investments and prepare for … [Read more...] about Financial Planning Process
High-yield Bonds
Definition: High-yield Bonds or Junk Bonds are publicly traded debt securities. It belongs to the noninvestment grade category in the credit rating list. It is a part of corporate finance which is risky but yields high returns, which is why it is named 'High-yield Bonds'. The securities rated below BBB (S&P) or Baa3 (Moody's) come under the noninvestment grade … [Read more...] about High-yield Bonds
Types of Entrepreneurs
Entrepreneurs turn their aspirations into reality. Many aspiring and existing entrepreneurs actively engage in entrepreneurial activities. Over the years, researchers have studied entrepreneurial behaviour and found several Types of Entrepreneurs. They are engaged in various activities in the IBS sectors (Industrial, Business and Service). Besides, they are also involved in … [Read more...] about Types of Entrepreneurs
Functions of an Entrepreneur
An entrepreneur contributes to the economy by undertaking a business activity. He integrates and regulates the 5 M's, i.e., Men, Material, Money, Machine and Method. During this while, he performs some critical functions that help the enterprise to grow and succeed. In this post, we will discuss some crucial Functions of an Entrepreneur. Entrepreneur performs all the essential … [Read more...] about Functions of an Entrepreneur
Demerger
Definition: Demerger is a powerful strategy and a restructuring technique wherein a company split-off its existing business into separate units to form a new self-operating company. Usually, it occurs in the case of large conglomerate businesses. Here, companies can split one or more undertakings into separate entities. Companies use it to reposition themselves and … [Read more...] about Demerger
Plant Layout
Definition: Plant Layout involves the optimum physical arrangement of the economic activity centres so that they are easily manageable. It aims at finding the quickest route for efficient material flow at minimum cost. We can also understand it as a floor plan of the men, machines and resources used in production. It focuses on identifying the best placement for vital … [Read more...] about Plant Layout
Types of Leadership Styles
Leadership is a vital part of the organization, and so are the types of leadership styles adopted by the leaders. This has been a matter of study since the 1930s. This is because, the experts try to study how a leader establishes his effect on his group members. Traditional and Modern studies have identified various types of leadership styles. This article discusses … [Read more...] about Types of Leadership Styles