Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. Rural markets have a high potential and can generate huge sales volume for the companies which manufacture cost-efficient products and have active … [Read more...] about Rural Marketing Strategy
Rural Marketing
Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. Example: One of the prominent marketing strategy adopted was Nokia's launch of affordable mobile phones … [Read more...] about Rural Marketing
How to Calculate Break-Even Analysis?
Definition: Break-even analysis is the means to identify the effect of variation in sales volume on the cost, revenue and profitability of a project or a product. It consists of several calculations, based on which the business organizations determine the feasibility and viability of starting a new project or producing a new product. Break-even analysis is just an estimation … [Read more...] about How to Calculate Break-Even Analysis?
Break-Even Analysis
Definition: Break-even analysis is a tool used by the business organizations to find out the minimum number of units it needs to sell or the amount of sales revenue it has to generate for meeting up the total cost incurred. It is the initial judgement on whether the project is viable or not. Break-even analysis is an essential tool for any business. All the initial decisions … [Read more...] about Break-Even Analysis
Wholesale Banking
Definition: Wholesale banking refers to the complete banking solution provided by the merchant banks to the large scale business organizations and the government agencies or institutions. To avail the facility of wholesale banking, the companies need to possess a strong financial statement and operate on a large scale. Usually, multinational companies are the clients of … [Read more...] about Wholesale Banking
Financial Market
Definition: A financial market is a marketplace where trading or exchange of various financial instruments and assets takes place, and the price of these assets is dependant on its demand and supply in the respective market. All the financial and economic activities in a country are dependent upon these markets Example The most common financial market is the Real Estate … [Read more...] about Financial Market
Blue Chip Stocks
Definition: Blue chip stocks are the secured, stable and less volatile shares of those reputed and well-established companies which have huge market capitalization and are considered to be the industry leaders. Example; some of the high valued blue chip stocks are Bosch Ltd., Maruti Suzuki India Ltd. and Bajaj Finance Ltd. What are Blue Chip Companies? Blue chip companies are … [Read more...] about Blue Chip Stocks
Real Estate Investing
Definition: Real estate investing refers to the purchase of property as an investment to generate income rather than using it as a primary residence. Real estate refers to any land, building, infrastructure and other tangible property which is usually immovable but transferable in nature. Classification of Real Estate Real estate includes various properties which can be … [Read more...] about Real Estate Investing
Product Life Cycle (PLC)
Definition: Product life cycle can be defined as the analysis of the complete life span of a product which is divided into five stages, i.e., development, introduction, growth, maturity and decline. It is an essential tool for analyzing the prospective success or potential of a new product through research and development. Just like humans, a product also has a life cycle … [Read more...] about Product Life Cycle (PLC)
Capital Budgeting
Definition: Capital budgeting is the method of determining and estimating the potential of long-term investment options involving enormous capital expenditure. It is all about the company's strategic decision making which acts as a milestone in the business. Example: Let us now consider capital budgeting for buying a new printing machine by a publishing house. The machine is … [Read more...] about Capital Budgeting