If an organization is a Car, then human resources are its Driver. The organization acquires this vital resource through the Staffing function of management. It takes the organization to its ultimate destination, towards short and long-term goals. Definition: Staffing is a managerial function that involves all the activities from workforce planning and management to … [Read more...] about Staffing with Example
Complements and Substitutes
There are many goods whose consumption and price are affected by other goods. These goods are known as related goods, which act as Complements and Substitutes for each other. For Instance, when you buy a Desktop, you buy a Keyboard, CPU and UPS along with it. On the contrary, a customer can also buy a Laptop instead of a Desktop. Thus, all these products are the related … [Read more...] about Complements and Substitutes
Cartel in Economics
Meaning: Cartel refers to a voluntary collaboration of two or more large independent businesses through formal agreements that effectively function as one entity with a uniform price-output policy to secure a monopoly in the market. In simple words, companies with large market shares join hands to control supply and manipulate prices. Economists call this sort of … [Read more...] about Cartel in Economics
Business-level Strategy
Businesses need to make many strategic decisions to survive in the ever-changing environment. Strategic management helps businesses create a stronghold in the competitive market. One of the tools of strategic management is Business-level Strategy. Definition: Business-level Strategies are the plan of action that the organizations use as a weapon against its competitors in the … [Read more...] about Business-level Strategy
Strategic Control
The strategy's effectiveness and success will depend on how well it is executed. In organizations, top management ensures its implementation by exercising Strategic Control. Definition: Strategic control is the forward-looking evaluation process focused towards monitoring, measuring and managing the execution of formulated strategies and making necessary adjustments. It … [Read more...] about Strategic Control
Psychological Pricing
Every time you go shopping, especially at some supermarket or mall, you become prey to the fancy offers displayed everywhere, which is nothing but a Psychological Pricing Trap. We come across it every day at offline or online marketplaces. It has a substantial impact on customer's minds and their buying behaviour. The most common examples are promotional offers like: … [Read more...] about Psychological Pricing
Concentrated Marketing
Definition: Concentrated Marketing is a market coverage strategy focusing on a single target market. Marketers strategize to grab a large share of a small market instead of a small percentage of a large market. It is specifically designed to cater for a specific set of audiences. It focuses on a single market segment. For this reason, it is also known as the Single Segment … [Read more...] about Concentrated Marketing
Eco-labelling
Definition: Eco-labelling is an eco-standardization that grants eco-labels to approved products and product categories. It indicates that the certified product is sensitive to the environment and does not cause any harm to the environment during its entire life cycle from cradle to grave. It is a market-based & consumer-oriented approach that creates clear symbolic … [Read more...] about Eco-labelling
Financial Planning Process
The financial planning process is like a life jacket to fight back against financial challenges. It is foreseeing one’s financial future and having complete control over the present financial situation. Today, everyone, including corporations, understands the importance of Wealth creation. Additionally, they try to upskill themselves to plan their investments and prepare for … [Read more...] about Financial Planning Process
High-yield Bonds
Definition: High-yield Bonds or Junk Bonds are publicly traded debt securities. It belongs to the noninvestment grade category in the credit rating list. It is a part of corporate finance which is risky but yields high returns, which is why it is named 'High-yield Bonds'. The securities rated below BBB (S&P) or Baa3 (Moody's) come under the noninvestment grade … [Read more...] about High-yield Bonds