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The Investors Book

Learn about Investing & Business related terms

Anjali J

Purchasing Power Parity (PPP)

June 8, 2020 by Anjali J Leave a Comment

Definition: Purchasing Power Parity (PPP) is a beneficial tool for determining the exchange rate. The Purchasing Power Parity among the two nation’s currencies is the nominal exchange rate at which accustomed basket of services and goods would charge the constant amount in every nation. For instance, Suppose the basket of services and goods that charges. 100 £ in the UK, … [Read more...] about Purchasing Power Parity (PPP)

Partnership

June 3, 2020 by Anjali J Leave a Comment

Definition: Partnership is a type of business in which two or more individuals combines their hands to perform an activity and distribute its profits and losses. It constitutes an agreement known as a partnership deed. The Indian Partnership Act,1932 regulate evolution and administration of partnership firms. As the business extends, one requires more fund and more persons … [Read more...] about Partnership

Marketing Vs Selling

May 30, 2020 by Anjali J 2 Comments

Marketing and selling seem to be correlative, however, there is a huge difference between marketing and selling. Both create precise adjustments to the business. Thus, the manager is anticipated to follow the various distinctive class of strategies for the success of their business. Selling has a product target and is often manufacturer driven. It is the only operational … [Read more...] about Marketing Vs Selling

Auditing

May 27, 2020 by Anjali J 1 Comment

Definition: Auditing is the procedure in which a qualified individual examines the books of accounts and assemble the evidence to form an assessment and convey their point of view to the  responsible person or the management by submitting the audit report at the end of the financial year. The term “Audit” is borrowed from the Latin word “Audire”, i.e. to hear. In ancient … [Read more...] about Auditing

Consumer Behaviour

May 23, 2020 by Anjali J Leave a Comment

Definition: Consumer Behaviour is the analysis of the individual’s responses and approaches to fascinate their wants and desires. It involves procedure by which consumers acknowledge their utilization issue, seeks for information, classify options feasible in the market, build a conclusion and select a product, utilize and adapt the product for comfort and pleasure. It … [Read more...] about Consumer Behaviour

Indexation

May 20, 2020 by Anjali J Leave a Comment

Definition: Indexation is relief on long-term investments.  A long-term investor can claim it merely by showing that, the value of their assets raised is not a real gain, but it rises only due to inflation. It is the inevitable link between monetary constraints and price level. It diminishes the cost of inflation and is enforced on interest, taxes and wages. For instance, … [Read more...] about Indexation

Intangible Assets

May 18, 2020 by Anjali J Leave a Comment

Definition: Intangible Assets are an attributable non-monetary asset beyond physical affluence, retained for use in the manufacturing or production of goods and services for renting to others or for supervisory purposes. Intangible Assets are described in the Accounting Standard (AS) -26 published by the Institute of Chartered Accountants of India (ICAI). An asset is a … [Read more...] about Intangible Assets

Training

May 14, 2020 by Anjali J Leave a Comment

Definition: Training is a critical strategic tool usually introduced as teaching specific skills and conducts. It is a significant sub-system of human resource management and is a specific developmental function of the company. For the stability of the company, it is necessary that the individual must flourish and develop through training. Various managers admit that regular … [Read more...] about Training

Management Vs Administration

May 11, 2020 by Anjali J Leave a Comment

Management and Administration both are the significant functions of any business organization. However, there are certain arguments that arise amidst the two correlated terms. According to various management writers, both of them are identical and can be used conversely but the major difference exists in their use in relation to distinct areas of human activities.  In the … [Read more...] about Management Vs Administration

Marketing Environment

May 7, 2020 by Anjali J Leave a Comment

Definition: Marketing environment implies the atmosphere of the market which consists of the internal environment, micro-environment and macro-environment. It manages the various forces and factors of the organization that influences their marketing management skills to develop and retain favourable transactions with its recognized customers. Content: Marketing Environment … [Read more...] about Marketing Environment

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