• Skip to main content
  • Skip to primary sidebar
  • Investment
  • Human Resource
  • Business Management
  • Marketing
  • Economics
  • Accounting

The Investors Book

Learn about Investing & Business related terms

Search Results for: market structure

Market Structure

October 30, 2018 by Prachi M Leave a Comment

Definition: A market structure can be understood as a system for categorising the products and services offered by the firms, according to the nature and level of competition in the market. A 'market' in economics is an actual or virtual area where sellers and buyers communicate to carry out trade activities is known as a market in economic terms. Example: Krofet Market in … [Read more...] about Market Structure

Marketing Audit

September 30, 2020 by Prachi M Leave a Comment

Definition: Marketing Audit is an overall analysis of company’s marketing strategies and objectives in a systematic manner so as to find out the problematic areas and opportunities and urging a plan to improvise the company’s marketing performance. It is essential as it analyzes the external and internal situations. It is also going to analyze the past performance and the … [Read more...] about Marketing Audit

Target Marketing

August 14, 2020 by Prachi M Leave a Comment

Definition: Target Marketing is a technique which helps learners or the firms to learn how to make decisions regarding markets from the various market in which market they need to enter, and it depends upon feasible resources and experience of the dealer, which market has to be chosen for market targets. By way of assessment and study of the market, the firms get to know … [Read more...] about Target Marketing

Marketing Planning

July 28, 2020 by Prachi M Leave a Comment

Definition: Marketing Planning describes the role and responsibilities of a marketing manager to accomplish the targets of the company. It gives prominence on the distribution of marketing resources most finely and economically. It provides a creative direction for marketing operations. Marketing planning consists of the development of policies, programs, budgets, etc. … [Read more...] about Marketing Planning

Marketing Vs Selling

May 30, 2020 by Prachi M 2 Comments

Marketing and selling are seen as analogues; however, there is a huge distinction between marketing and selling. Both create precise adjustments to the business; thus, the manager is anticipated to follow a various distinctive class of strategies for the success of their business. Selling has a product target and is often manufacturer driven. It is the only operational … [Read more...] about Marketing Vs Selling

Marketing Environment

May 7, 2020 by Prachi M Leave a Comment

Definition: An organization’s Marketing Environment subsist the factors and forces, farther marketing that influences marketing management skill to develop and retain favourable transactions with its recognized customers. The Marketing Environment consists of the internal environment, micro-environment and macro-environment. Content: Marketing Environment Factors of … [Read more...] about Marketing Environment

Global Marketing Vs International Marketing

July 24, 2019 by Prachi M Leave a Comment

The terms global marketing and international marketing sounds very similar to one another. However, both can be seen as two different stages of internationalization or international business operations. Global marketing refers to carrying out marketing operations from the company's headquarter while selling products or services worldwide in different countries. Whereas, … [Read more...] about Global Marketing Vs International Marketing

Marketing Control

July 17, 2019 by Prachi M Leave a Comment

Definition: Marketing control refers to the measurement of the company's marketing performance in terms of the sales revenue generated, market share captured, and profit earned. Here, the actual result is compared with the standard set, to find out the deviation and make rectifications accordingly. Marketing is one of the crucial functions of any organization. Therefore, the … [Read more...] about Marketing Control

Marketing Information System

July 2, 2019 by Prachi M Leave a Comment

Definition: The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition and allocation of goods and service. This information is acquired after a proper analysis and understanding of the marketing environment to ensure effective decision making in the organization. It … [Read more...] about Marketing Information System

Rural Marketing Strategy

April 19, 2019 by Prachi M Leave a Comment

Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. Rural markets have a high potential and can generate huge sales volume for the companies which manufacture cost-efficient products and have active … [Read more...] about Rural Marketing Strategy

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 5
  • Go to Next Page »

Primary Sidebar

Most Searched Terms

  • Budget Line
  • Cost Accounting
  • Moral Suasion
  • Financial Intermediaries
  • Benchmarking
  • Sources of Recruitment
  • Human Resource Management (HRM)
  • Sales Budget
  • Cash Management
  • Investment Portfolio Management

Recent Additions

  • Balance Sheet
  • Consumer Price Index (CPI)
  • Leadership
  • Collective Bargaining
  • Hire Purchase System
  • Product Positioning
  • Merger
  • Bank Audit
  • Employee Welfare
  • Sales Forecast

Categories

  • Accounting
  • Audit
  • Banking
  • Business Management
  • Case Study
  • Economics
  • Finance
  • Human Resource
  • Investment
  • Marketing

Copyright © 2021 · The Investors Book · Contact Us · About Us · Privacy