Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. Rural markets have a high potential and can generate huge sales volume for the companies which manufacture cost-efficient products and have active … [Read more...] about Rural Marketing Strategy
Search Results for: market structure
Rural Marketing
Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. Example: One of the prominent marketing strategy adopted was Nokia's launch of affordable mobile phones … [Read more...] about Rural Marketing
Financial Market
Definition: A financial market is a marketplace where trading or exchange of various financial instruments and assets takes place. The price of these assets is dependant on its demand and supply in the respective market. All the financial and economic activities in a country are dependent upon these markets Example The most common financial market is Real Estate … [Read more...] about Financial Market
Capital Structure
Definition: Capital structure refers to an arrangement of the different components of business funds, i.e. shareholder's funds and borrowed funds in proper proportion. A business organization utilizes the funds for meeting the everyday expenses and also for budgeting high-end future projects. Computation of capital structure involves a lot of analytical thinking and … [Read more...] about Capital Structure
Complements and Substitutes
There are many goods whose consumption and price are affected by other goods. These goods are known as related goods, which act as Complements and Substitutes for each other. For Instance, when you buy a Desktop, you buy a Keyboard, CPU and UPS along with it. On the contrary, a customer can also buy a Laptop instead of a Desktop. Thus, all these products are the related … [Read more...] about Complements and Substitutes
Oligopoly
Definition: Oligopoly is defined as a market structure in which some sellers are selling similar or diversified products. In case when the company sells the same product, it is known as “pure oligopoly”. For example, industries producing petrol, steel, etc. However, when the company of an oligopolistic industry sells a diversified product, it is known as “heterogeneous … [Read more...] about Oligopoly
Managerial Economics
Definition: Managerial economics is a stream of management studies which emphasises solving business problems and decision-making by applying the theories and principles of microeconomics and macroeconomics. It is a specialised stream dealing with the organisation's internal issues by using various economic theories. Economics is an inevitable part of any business. All the … [Read more...] about Managerial Economics
Human Resource Planning (HRP)
Definition: Human resource planning (HRP) is a constant practice of filling the gap between the requirement and availability of the manpower in an organization. It ensures the proper blend of skills, knowledge, experience and capabilities in the workforce composition. For instance; in one of the most crowded outlets of a restaurant chain, seven out of eighteen service staff … [Read more...] about Human Resource Planning (HRP)
Cartel in Economics
Meaning: Cartel refers to a voluntary collaboration of two or more large independent businesses through formal agreements that effectively function as one entity with a uniform price-output policy to secure a monopoly in the market. In simple words, companies with large market shares join hands to control supply and manipulate prices. Economists call this sort of … [Read more...] about Cartel in Economics
Business-level Strategy
Businesses need to make many strategic decisions to survive in the ever-changing environment. Strategic management helps businesses create a stronghold in the competitive market. One of the tools of strategic management is Business-level Strategy. Definition: Business-level Strategies are the plan of action that the organizations use as a weapon against its competitors in the … [Read more...] about Business-level Strategy