• Skip to main content
  • Skip to primary sidebar
  • Investment
  • Human Resource
  • Business Management
  • Marketing
  • Economics
  • Accounting

The Investors Book

Learn about Investing & Business related terms

Anjali J

Sales Management

Definition: Sales management can be seen as a segment of the organization's marketing mix. It deals with the formation of sales strategies; product merchandising and pricing; sales promotion activities; distribution function; and planning, staffing, supervising, motivating and controlling of sales personnel to attain the desired sales objectives. It was initially limited to … [Read more...] about Sales Management

Global Marketing Vs International Marketing

The terms global marketing and international marketing sounds very similar to one another. However, both can be seen as two different stages of internationalization or international business operations. Global marketing refers to carrying out marketing operations from the company's headquarter while selling products or services worldwide in different countries. Whereas, … [Read more...] about Global Marketing Vs International Marketing

Case Study on Digital Marketing

Definition: Digital marketing refers to the marketing operations and activities which are carried out over the internet. The purpose is to capture the attention of a vast customer base, who spend a lot of time on social media and other online platforms. Hence, it is very different from the traditional marketing approach. In the present business situations, digital marketing … [Read more...] about Case Study on Digital Marketing

Marketing Control

Definition: Marketing control refers to the measurement of the company's marketing performance in terms of the sales revenue generated, market share captured, and profit earned. Here, the actual result is compared with the standard set, to find out the deviation and make rectifications accordingly. Marketing is one of the crucial functions of any organization. Therefore, the … [Read more...] about Marketing Control

Channel Conflict

Definition: Channel conflict can be explained as any dispute, difference or discord arising between two or more channel partners, where one partner's activities or operations affect the business, sales, profitability, market share or similar goal accomplishment of the other channel partner. As we know that every manufacturing company needs to plan its distribution and … [Read more...] about Channel Conflict

Theories of Selling

Definition: The theories of selling implies to the behaviour of the salesperson towards the prospect or the customer, which ensures the active sale of goods or services. The selling theories gained significance due to the emerging role of the salesperson in marketing since a seller acts as a marketer too. Building a strong relationship with the customers is essential for the … [Read more...] about Theories of Selling

Service Marketing

Definition: Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase. The marketing of services is different from the marketing of products. While selling off services, convincing the … [Read more...] about Service Marketing

Wheel of Retailing

Definition: The wheel of retailing refers to a hypothesis, which depicts the life cycle of a retail organization. It starts as a discount retail business to attract price-sensitive consumers and then gradually converts into a luxury brand store or departmental store to cater to high-end consumers. Prof. Malcolm Perrine McNair proposed this theory in the year 1931. He … [Read more...] about Wheel of Retailing

Social Loafing

Definition: Social loafing refers to a psychological phenomenon which has brought forward a different side of human resource. It states that the employees working in a group, underperform a given task in comparison to their potential, ultimately hindering the group performance. This is because they develop a casual attitude towards the assigned responsibilities by putting in … [Read more...] about Social Loafing

Marketing Information System

Definition: The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition and allocation of goods and service. This information is acquired after a proper analysis and understanding of the marketing environment to ensure effective decision making in the organization. It … [Read more...] about Marketing Information System

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Interim pages omitted …
  • Page 15
  • Go to Next Page »

Primary Sidebar

Most Searched Terms

  • Budget Line
  • Cost Accounting
  • Moral Suasion
  • Financial Intermediaries
  • Benchmarking
  • Sources of Recruitment
  • Human Resource Management (HRM)
  • Sales Budget
  • Cash Management
  • Investment Portfolio Management

Recent Additions

  • Unit Linked Insurance Plan (ULIP)
  • Wealth Management
  • Types of Contracts
  • Human Resource Planning (HRP)
  • Deferred Tax Asset (DTA)
  • Network Marketing
  • Mass Marketing
  • Value Investing
  • Women Entrepreneurs
  • Bundle Pricing

Categories

  • Accounting
  • Audit
  • Banking
  • Business Management
  • Case Study
  • Economics
  • Finance
  • Human Resource
  • Investment
  • Marketing
  • Operations Management

Copyright © 2025 · The Investors Book · Contact Us · About Us · Privacy