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The Investors Book

Learn about Investing & Business related terms

Anjali J

Case Study on Digital Marketing

July 19, 2019 by Anjali J Leave a Comment

Definition: Digital marketing refers to the marketing operations and activities which are carried out over the internet. The purpose is to capture the attention of a vast customer base, who spend a lot of time on social media and other online platforms. Hence, it is very different from the traditional marketing approach. In the present business situations, digital marketing … [Read more...] about Case Study on Digital Marketing

Marketing Control

July 17, 2019 by Anjali J 5 Comments

Definition: Marketing control refers to the measurement of the company's marketing performance in terms of the sales revenue generated, market share captured, and profit earned. Here, the actual result is compared with the standard set, to find out the deviation and make rectifications accordingly. Marketing is one of the crucial functions of any organization. Therefore, the … [Read more...] about Marketing Control

Channel Conflict

July 15, 2019 by Anjali J 5 Comments

Definition: Channel conflict can be explained as any dispute, difference or discord arising between two or more channel partners, where one partner's activities or operations affect the business, sales, profitability, market share or similar goal accomplishment of the other channel partner. As we know that every manufacturing company needs to plan its distribution and … [Read more...] about Channel Conflict

Theories of Selling

July 13, 2019 by Anjali J 1 Comment

Definition: The theories of selling implies to the behaviour of the salesperson towards the prospect or the customer, which ensures the active sale of goods or services. The selling theories gained significance due to the emerging role of the salesperson in marketing since a seller acts as a marketer too. Building a strong relationship with the customers is essential for the … [Read more...] about Theories of Selling

Service Marketing

July 11, 2019 by Anjali J 6 Comments

Definition: Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer's need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them from their purchase. The marketing of services is different from the marketing of products. While selling off services, convincing the … [Read more...] about Service Marketing

Wheel of Retailing

July 9, 2019 by Anjali J 1 Comment

Definition: The wheel of retailing refers to a hypothesis, which depicts the life cycle of a retail organization. It starts as a discount retail business to attract price-sensitive consumers and then gradually converts into a luxury brand store or departmental store to cater to high-end consumers. Prof. Malcolm Perrine McNair proposed this theory in the year 1931. He … [Read more...] about Wheel of Retailing

Social Loafing

July 5, 2019 by Anjali J 5 Comments

Definition: Social loafing refers to a psychological phenomenon which has brought forward a different side of human resource. It states that the employees working in a group, underperform a given task in comparison to their potential, ultimately hindering the group performance. This is because they develop a casual attitude towards the assigned responsibilities by putting in … [Read more...] about Social Loafing

Marketing Information System

July 2, 2019 by Anjali J 1 Comment

Definition: The marketing information system refers to the use of technology for the arrangement of the relevant data related to the market, sales, promotion, price, competition and allocation of goods and service. This information is acquired after a proper analysis and understanding of the marketing environment to ensure effective decision making in the organization. It … [Read more...] about Marketing Information System

Global Retailing

June 29, 2019 by Anjali J 2 Comments

Definition: Global retailing is the concept of selling products (i.e., goods and services) across the geographical boundaries of a country to the consumers available in the different parts of the world to attain global presence and recognition and to capture the opportunities prevailing in the potential overseas markets. The concept of global retailing is widely adopted … [Read more...] about Global Retailing

Joint Cost

June 28, 2019 by Anjali J 1 Comment

Definition: The joint cost refers to that cost which is incurred before the split-off point on the production or manufacturing of multiple products, by consuming the same inputs or factors of production (i.e., raw material and manufacturing process). This type of cost accounting is usually common in primary industries. Split-off Point: The production stage at which all the … [Read more...] about Joint Cost

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