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The Investors Book

Learn about Investing & Business related terms

Anjali J

Exchange-Traded Funds (ETF)

December 22, 2018 by Anjali J Leave a Comment

Definition: Exchange-traded funds are the stocks which track the performance of a particular index, which comprises a set of different securities, allowing the investor to diversify his limited funds into multiple investment options. It provides small investors with exposure to the whole sector in which they are interested in pooling their funds. Just like mutual funds, … [Read more...] about Exchange-Traded Funds (ETF)

Hedge Funds

December 19, 2018 by Anjali J Leave a Comment

Definition: Hedge funds are the pooled sum gathered from the accredited investors to be invested strategically and managed aggressively to earn high returns and mitigate chances of loss. These are not regulated by any securities market regulators and therefore hold high risk and are more volatile. Example; An iron producer may face loss if he relies only on the cash market … [Read more...] about Hedge Funds

Centralization

December 18, 2018 by Anjali J Leave a Comment

Definition: Centralization refers to that organizational structure where decision-making power is confined to the top management, and the subordinates need to follow the instructions of their seniors. Centralization of authority is essential for the small-scale organizations which lack resources and finance. Example: A person running a departmental store appoints a manager, … [Read more...] about Centralization

Team Building

December 14, 2018 by Anjali J Leave a Comment

Definition: Team building is a management technique used for improving the efficiency and performance of the workgroups through various activities. It involves a lot of skills, analysis and observation for forming a strong and capable team. The whole sole motive here is to achieve the organization vision and objectives. Now, you must be wondering; How to Build a Great … [Read more...] about Team Building

Decentralization

December 12, 2018 by Anjali J Leave a Comment

Definition: Decentralization refers to the assignment of authority along with the responsibility at each level of the organization. Distribution of the power of decision making along with the related responsibilities among the different managerial levels is necessary for better management. Example; A bakery manufacturer and outlet owner opened two more retail outlets in his … [Read more...] about Decentralization

Supply Chain Management

December 10, 2018 by Anjali J Leave a Comment

Definition: Supply chain management refers to controlling the flow of raw material, product, inventory, cash and information right from the place of origin to the final consumption of the product. A supply chain involves all the activities which an organization performs for consumer satisfaction. It includes product development, finance, marketing channel, transportation, … [Read more...] about Supply Chain Management

Marketing Strategy

December 7, 2018 by Anjali J Leave a Comment

Definition: Marketing strategy is a planned and systematic approach to develop a recall value in the mind of the potential customers for the product and increase its sale. It deals with building up of brand image in the market and enhance the sales of the product along with maintaining a long term relationship with the customers. It is a continuous practice of promoting a … [Read more...] about Marketing Strategy

Public Relations

December 6, 2018 by Anjali J 1 Comment

Definition: Public relations is a strategical approach towards the creation of goodwill and brand image through developing a cordial relationship between the organization and its target audience. Every organization exists in a social, legal, political environment where it has to interact with different agencies and individuals. For Example; The fragrance brand Old Spice … [Read more...] about Public Relations

Sales Budget

December 3, 2018 by Anjali J Leave a Comment

Definition: Sales budget refers to the estimation of the sales revenue and the sales overheads for a particular period. A more accurate sales forecast means better utilization of resources, higher profitability and less wastage. Sales forecasting, which is nothing but an estimation of demand for goods or services in the market is essential for preparing a sales … [Read more...] about Sales Budget

Product Development

November 30, 2018 by Anjali J Leave a Comment

Definition: Product development refers to the creation of a new product which has some utility; or up-gradation of the existing product; or enhancement of the production process, method or system. In simple words, it is all about bringing a change in the present goods or services or the mode of production. In simple terms product development comprises of the following … [Read more...] about Product Development

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