Definition: A successful entrepreneur is a person who with his passion, determination, persistence and right attitude takes the initiative, generates an idea and develops a product or service which can be sold in the market. He can transform his vision into reality and is focused on achieving his goals. Entrepreneur: An entrepreneur is a person who develops an idea and … [Read more...] about Successful Entrepreneur
Johari Window
Definition: Johari window is a psychological tool to self-assess one's behaviour as well as the relationship with others, through feedback or disclosure. It is one of the most effective means of self-analysis by considering the other's perspective to understand oneself in a better way. It helps in determining the areas of expertise or strengths, the shortcomings, the scope … [Read more...] about Johari Window
Types of Business Communication
Definition: Business Communication refers to the exchange of thoughts, ideas, views and information among the personnel working in or associated with the organisation. Communication, i.e. interacting in some or the other way is essential for humans beings to survive in a social environment. Similarly, effective communication is the foundation of a successful organisation and … [Read more...] about Types of Business Communication
Effective Communication
Definition: Effective communication is a process of exchanging ideas, thoughts, knowledge and information such that the purpose or intention is fulfilled in the best possible manner. In simple words, it is nothing but the presentation of views by the sender in a way best understood by the receiver. We can say that it generally involves; Sender: The person who initiates … [Read more...] about Effective Communication
Demand Forecasting
Definition: Demand forecasting refers to a scientific and creative approach for anticipating the demand of a particular commodity in the market based on past behaviour, experience, data and pattern of related events. It is not based on mere guessing or prediction but is backed up by evidence and past trends. Example: A printing press owner forecasts high demand for notebooks … [Read more...] about Demand Forecasting
Demand in Economics
Definition: Demand in economics can be defined as the quantity of a commodity which a customer who is willing and capable of paying for it, wants to acquire at the given market price within a given period. It acts as a base for the production of goods and services. A business forecast its sale and estimates the potential market by the demand which a product creates in the … [Read more...] about Demand in Economics
Market Structure
Definition: A market structure can be understood as a system for categorising the products and services offered by the firms, according to the nature and level of competition in the market. A 'market' in economics is an actual or virtual area where sellers and buyers communicate to carry out trade activities is known as a market in economic terms. Example: Krofet Market in … [Read more...] about Market Structure
Managerial Economics
Definition: Managerial economics is a stream of management studies which emphasises solving business problems and decision-making by applying the theories and principles of microeconomics and macroeconomics. It is a specialised stream dealing with the organisation's internal issues by using various economic theories. Economics is an inevitable part of any business. All the … [Read more...] about Managerial Economics
Law of Diminishing Marginal Utility
Definition: The law of diminishing marginal utility explains that with the consumption of each subsequent unit of a commodity, the satisfaction anticipated or derived from it goes on declining. The point at which the consumer no more feels the need for consuming a particular product is referred to as the 'Point of Satiety'. This is the point where the marginal utility curve … [Read more...] about Law of Diminishing Marginal Utility
Marginal Utility (MU)
Definition: Marginal utility (MU) is the utility acquired from consuming an additional unit of a commodity. Utility refers to the ability of a product to fulfil a person's need, want or desire, which keeps on diminishing as the following unit of a commodity is consumed. Formula of MU Though a utility cannot be measured in exact numbers, it is up to the consumer to represent … [Read more...] about Marginal Utility (MU)