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The Investors Book

Learn about Investing & Business related terms

Anjali J

Relationship Marketing

November 27, 2018 by Anjali J 4 Comments

Definition: Relationship Marketing is a modern approach to marketing which focuses on enhancing the customer experience and developing customer loyalty rather than increasing the sales volume and profit of the organization. Keeping the customers engaged and providing them with the highest possible value from their purchase is essential. Here comes the role of relationship … [Read more...] about Relationship Marketing

Marketing Channels

November 25, 2018 by Anjali J Leave a Comment

Definition: Marketing channel is a system which ensures the distribution of the merchandise from the producer to the consumers by passing it through multiple levels known as middlemen. It is also known as channels of distribution. Every product is different from one another and so are their channels of distribution. Let us take the example of Mondelez India Foods Limited … [Read more...] about Marketing Channels

Types of Marketing Channels

November 23, 2018 by Anjali J 2 Comments

Definition: Marketing channel refers to the means through which the physical distribution of goods takes place from the manufacturer to the customers, either directly or through intermediaries. The manufacturer can also adopt Multi-Channel marketing if he finds it suitable for his product and the business. In simple words, marketing channels are a medium to facilitate the … [Read more...] about Types of Marketing Channels

Wantrepreneur

November 21, 2018 by Anjali J 1 Comment

Definition: Wantrepreneur is the person who strives to become an entrepreneur, but neither has an idea nor has any practical grounds of achieving his aspirations. They lack a clear vision and the commitment required to accomplish that vision. They are more often the daydreamers. Such people can be seen chasing their wants of becoming successful or earning money without … [Read more...] about Wantrepreneur

Successful Entrepreneur

November 19, 2018 by Anjali J 1 Comment

Definition: A successful entrepreneur is a person who with his passion, determination, persistence and right attitude takes the initiative, generates an idea and develops a product or service which can be sold in the market. He can transform his vision into reality and is focused on achieving his goals. Entrepreneur: An entrepreneur is a person who develops an idea and … [Read more...] about Successful Entrepreneur

Johari Window

November 15, 2018 by Anjali J 2 Comments

Definition: Johari window is a psychological tool to self-assess one's behaviour as well as the relationship with others, through feedback or disclosure. It is one of the most effective means of self-analysis by considering the other's perspective to understand oneself in a better way. It helps in determining the areas of expertise or strengths, the shortcomings, the scope … [Read more...] about Johari Window

Types of Business Communication

November 12, 2018 by Anjali J 2 Comments

Definition: Business Communication refers to the exchange of thoughts, ideas, views and information among the personnel working in or associated with the organisation. Communication, i.e. interacting in some or the other way is essential for humans beings to survive in a social environment. Similarly, effective communication is the foundation of a successful organisation and … [Read more...] about Types of Business Communication

Effective Communication

November 7, 2018 by Anjali J 50 Comments

Definition: Effective communication is a process of exchanging ideas, thoughts, knowledge and information such that the purpose or intention is fulfilled in the best possible manner. In simple words, it is nothing but the presentation of views by the sender in a way best understood by the receiver. We can say that it generally involves; Sender: The person who initiates … [Read more...] about Effective Communication

Demand Forecasting

November 3, 2018 by Anjali J Leave a Comment

Definition: Demand forecasting refers to a scientific and creative approach for anticipating the demand of a particular commodity in the market based on past behaviour, experience, data and pattern of related events. It is not based on mere guessing or prediction but is backed up by evidence and past trends. Example: A printing press owner forecasts high demand for notebooks … [Read more...] about Demand Forecasting

Demand in Economics

November 1, 2018 by Anjali J Leave a Comment

Definition: Demand in economics can be defined as the quantity of a commodity which a customer who is willing and capable of paying for it, wants to acquire at the given market price within a given period. It acts as a base for the production of goods and services. A business forecast its sale and estimates the potential market by the demand which a product creates in the … [Read more...] about Demand in Economics

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