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The Investors Book

Learn about Investing & Business related terms

Marketing

Sales Promotion

June 29, 2020 by Anjali J 1 Comment

Definition: Sales Promotion is the marketing actions excluding personal selling, advertising and promotion that provoke customer buying and dealer efficiencies like display shows, written description, trials and distinct non-current selling exercise not in the normal routine. It is one of the significant function of the marketing mix that involves coupons, discount deals, … [Read more...] about Sales Promotion

Marketing Vs Selling

May 30, 2020 by Anjali J 2 Comments

Marketing and selling seem to be correlative, however, there is a huge difference between marketing and selling. Both create precise adjustments to the business. Thus, the manager is anticipated to follow the various distinctive class of strategies for the success of their business. Selling has a product target and is often manufacturer driven. It is the only operational … [Read more...] about Marketing Vs Selling

Consumer Behaviour

May 23, 2020 by Anjali J Leave a Comment

Definition: Consumer Behaviour is the analysis of the individual’s responses and approaches to fascinate their wants and desires. It involves procedure by which consumers acknowledge their utilization issue, seeks for information, classify options feasible in the market, build a conclusion and select a product, utilize and adapt the product for comfort and pleasure. It … [Read more...] about Consumer Behaviour

Marketing Environment

May 7, 2020 by Anjali J Leave a Comment

Definition: Marketing environment implies the atmosphere of the market which consists of the internal environment, micro-environment and macro-environment. It manages the various forces and factors of the organization that influences their marketing management skills to develop and retain favourable transactions with its recognized customers. Content: Marketing Environment … [Read more...] about Marketing Environment

Social Media Marketing

March 20, 2020 by Anjali J 2 Comments

Definition: Social Media Marketing is the method of promoting the business on the online platform by way of advertising the products and services. Companies attract the customers towards their products by broadcasting creative posts on social platforms and providing them varieties of products in single space with an efficient price. Thus, it is beneficial for the company to … [Read more...] about Social Media Marketing

M-Commerce

March 7, 2020 by Anjali J 3 Comments

Definition: M-commerce was introduced by the Kevin Duffey in 1977 at the global forum launch and is defined as an innovative way of doing business over the internet, it is an extended version of E-commerce in which handheld devices are used instead of desktop for buying and selling of goods at any place any time. In today's scenario, customers are savviest shoppers and … [Read more...] about M-Commerce

FCB Grid

February 13, 2020 by Anjali J 3 Comments

Definition: The FCB grid or Foote, Cone and Belding model is an integrative approach to interpret the consumer's buying behaviour and its implication for adopting suitable advertising strategy. It is depicted on a matrix with the help of four significant factors, i.e., thinking, feeling, high involvement and low involvement. In 1980, Richard Vaughn, along with his … [Read more...] about FCB Grid

Brand Revitalization

October 10, 2019 by Anjali J Leave a Comment

Definition: Brand revitalization is a strategical process initiated for improving the existing product, process or brand to meet the changing demands and requirements of the consumers in the evolving market. It is a corrective measure applied when the business or the product is at the maturity or decline stage (alarming phase) of its life cycle and is on the verge of becoming … [Read more...] about Brand Revitalization

Howard Sheth Model

August 15, 2019 by Anjali J Leave a Comment

Definition: The Howard Sheth Model is an approach for analyzing the combined impact of the social, psychological and marketing factors on the buying behaviour or preference of the consumers and the industrial buyers into a logical order of information processing. John Howard and Jagadish Sheth introduced the Howard Sheth Model in the year 1969. The concept was published in … [Read more...] about Howard Sheth Model

Pricing Methods

August 2, 2019 by Anjali J Leave a Comment

Definition: Pricing method can be seen as the process of ascertaining the value of a product or service at which the manufacturer is willing to sell it in the market. The cost, market competition and demand are the three significant factors which influence a product's price. Pricing of products or services is a crucial decision-making strategy of the firm. Since it has a … [Read more...] about Pricing Methods

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