Definition: Management By Objectives (MBO) is the process of setting achievable goals for the managers and employees at all the levels to be accomplished within a stipulated period. It streamlines the plan of action of the workforce and establishes their roles and responsibilities. The concept of MBO was introduced by Peter Drucker in his book 'Practice of Management' in the … [Read more...] about Management By Objectives (MBO)
Scaling Techniques
Definition: Scaling technique is a method of placing respondents in continuation of gradual change in the pre-assigned values, symbols or numbers based on the features of a particular object as per the defined rules. All the scaling techniques are based on four pillars, i.e., order, description, distance and origin. The marketing research is highly dependable upon the … [Read more...] about Scaling Techniques
Kaizen Costing
Definition: Kaizen costing is a technique of controlling the cost incurred over unproductive activities and resources which does not add any value to the organization. In simple words, it is a practical approach to solving cost-related problems to improve the overall efficiency of the organization. Kaizen costing is implemented in business organizations to manage different … [Read more...] about Kaizen Costing
Ponzi Scheme
Definition: A Ponzi scheme is a fraudulent game plan where a schemer proposes a false investment proposal to the public, promising risk-free high returns on their investment value by pretending to pool the accumulated funds in profitable business ideas. In reality, the money is not invested anywhere, whereas the schemer redistributes the collected amount by paying the … [Read more...] about Ponzi Scheme
E-commerce
Definition: E-commerce or electronic commerce is an intangible business platform which enables the individuals, business entities and companies to sell their products or services and carry out various commercial activities, through an electronic network. E-commerce has gained immense popularity among the customers who find it convenient to browse the products and services … [Read more...] about E-commerce
Cheque Truncation System (CTS)
Definition: Cheque truncation system is an arrangement which facilitates the electronic processing of a cheque with the use of Magnetic Ink Character Reader (MICR) data and the scanned image of the instrument without involving any physical exchange or movement of the financial instrument. Truncation, as we know, refers to the shortening of the process and therefore, CTS has … [Read more...] about Cheque Truncation System (CTS)
Depreciation Methods
Definition: Depreciation is the partial reduction of the value of fixed (tangible) assets used to carry out business operations, resulting out of its limited life span. It is set off against the revenue generated by such consumption each year. Every asset which is of a fixed nature tends to face obsoletion and physical deterioration due to its regular use. These assets include … [Read more...] about Depreciation Methods
Corporate Culture
Definition: Corporate culture is the blend of sociability and solidarity in an organization. It can be understood as the ethics, values, perception, atmosphere, practices, attitudes and beliefs shared by the employees of a company to achieve organizational goals and objectives. For Example; Let us take the instance of a world-renowned Swedish based furniture brand 'Ikea'. … [Read more...] about Corporate Culture
Rural Marketing Strategy
Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. Rural markets have a high potential and can generate huge sales volume for the companies which manufacture cost-efficient products and have active … [Read more...] about Rural Marketing Strategy
Rural Marketing
Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. Example: One of the prominent marketing strategy adopted was Nokia's launch of affordable mobile phones … [Read more...] about Rural Marketing