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The Investors Book

Learn about Investing & Business related terms

Anjali J

Corporate Culture

Definition: Corporate culture is the blend of sociability and solidarity in an organization. It can be understood as the ethics, values, perception, atmosphere, practices, attitudes and beliefs shared by the employees of a company to achieve organizational goals and objectives. For Example; Let us take the instance of a world-renowned Swedish based furniture brand 'Ikea'. … [Read more...] about Corporate Culture

Rural Marketing Strategy

Definition: A rural marketing strategy refers to the planning of adequate supply of consumer goods and agricultural input to the villages at an affordable price to fulfil the needs of the consumers residing in these rural areas. Rural markets have a high potential and can generate huge sales volume for the companies which manufacture cost-efficient products and have active … [Read more...] about Rural Marketing Strategy

Rural Marketing

Definition: Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. Example: One of the prominent marketing strategy adopted was Nokia's launch of affordable mobile phones … [Read more...] about Rural Marketing

How to Calculate Break-Even Point?

Definition: A break-even point is that position where a business entity can recover its cost through the revenue it generates from the sales. Here, we can say that the company is now able to meet its expenses through its sales revenue. Break-even analysis is the means to identify the effect of variation in sales volume on the cost, revenue and profitability of a project or a … [Read more...] about How to Calculate Break-Even Point?

Break-Even Analysis

Definition: Break-even analysis is a tool used by the business organizations to find out the minimum number of units it needs to sell or the amount of sales revenue it has to generate for meeting up the total cost incurred. It is the initial judgement on whether the project is viable or not. Break-even analysis is an essential tool for any business. All the initial decisions … [Read more...] about Break-Even Analysis

Financial Market

Definition: A financial market is a marketplace where trading or exchange of various financial instruments and assets takes place. The price of these assets is dependant on its demand and supply in the respective market. All the financial and economic activities in a country are dependent upon these markets Example The most common financial market is Real Estate … [Read more...] about Financial Market

Blue Chip Stocks

Definition: Blue chip stocks are the secured, stable and less volatile shares of those reputed and well-established companies which have huge market capitalization. These entities are considered to be industry leaders. Example; some of the high valued blue chip stocks are Bosch Ltd., Maruti Suzuki India Ltd. and Bajaj Finance Ltd. What are Blue Chip Companies? Blue chip … [Read more...] about Blue Chip Stocks

Real Estate Investing

Definition: Real estate investing refers to the purchase of property as an investment to generate income rather than using it as a primary residence. In simple terms, it can be understood as any land, building, infrastructure and other tangible property which is usually immovable but transferable. Some of the examples of real estate are a house, office building, agricultural … [Read more...] about Real Estate Investing

Product Life Cycle (PLC)

Definition: Product life cycle can be defined as the analysis of the complete life span of a product. It is divided into five stages, i.e., development, introduction, growth, maturity and decline. It is an essential tool for analyzing the prospective success or potential of a new product through research and development. Just like humans, a product also has a life cycle … [Read more...] about Product Life Cycle (PLC)

Capital Budgeting

Definition: Capital budgeting is the method of determining and estimating the potential of long-term investment options involving enormous capital expenditure. It is all about the company's strategic decision making, which acts as a milestone in the business. For Example; Let us now consider capital budgeting for buying a new printing machine by a publishing house. The … [Read more...] about Capital Budgeting

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